Inbound Online Marketing And Local SEO
Using Inbound Online Marketing To Improve Local SEO
Search engine optimization is one of the most important and influential factors in online marketing. Although local SEO may seem simple, many local businesses struggle to get everything right or even record returns from the same. Local SEO mainly helps filter out global audiences to only the target local traffic and clients. Using local keywords strategically is considerably one of the best ways to optimize your website for local audiences. Some of the best and recommended ways to harness the full potential of inbound marketing are outlined below.
Optimize For Local Keywords
Unless you have one of the largest online marketing companies in the business, you solely depend on word-of-mouth type of a campaign and sales generated by the local customers. Using certain keywords only used within that particular geographical location can, however, help attract more audiences and clients your way. Another added advantage of optimizing your website for local people is that there’s a higher likelihood to gain better rankings on local search engines and directories. In addition to this, your business could be among the top 7 search results on a search results page.
To implement this, you will need to:
- Correctly format all page URLs
- Optimize website content with geographically specific phrases and keywords
- Make use of keywords in headings
- The main idea behind all these is to ensure the SEO techniques applied only target local audiences and other potential customers.
Local bloggers can also give you a huge avenue for localized traffic. Most local blogs and sites receive tremendous amounts of traffic locally, meaning you too can tap into the traffic to benefit. Finding some of the most engaging blogs and local readers is relatively easy as well. A simple search on the same will give you dozens of hits to choose from. Engaging the blogger in writing a thing or two about your company and products offers is one of the recommended ways to get the ball rolling. You could also create a blog to publish some personal blogs about your business, and encourage readers to try the products. Some coupons and giveaways would be a great idea as well.
Target city-specific sites
While blogging may help give your business a head start, targeting city-specific sites can help expand the business as well. Whether your company is based in a small town or the largest city, using these sites to attract traffic and clients almost always turns out fruitful. You however have to engage the website owners to have them list your company on their site for this to work. Some will want to you to reciprocate, while others may not bother.